South Korean electronic major Samsung had a splash this festive season with sales of Rs 14,400 crore across its mobile, wearables, and tablet businesses, according to media reports.
"Samsung had one of the best festive seasons this year. We recorded a turnover of Rs 14,400 crore in September and October," Aditya Babbar, senior director and head of product marketing at Samsung, told ET.
The company hopes that the current trend would sustain in the ongoing quarter on the back of its affordability scheme, he said.
The strong performance in the festive season was on the back of a strong upgrade cycle and 5G smartphone demand.
Babbar said 85 percent of its 5G-enabled devices have already received updates to support Bharti Airtel's non-standalone (NSA) 5G network.
The company is working on pushing updates to support Reliance Jio's 5G network by mid-November.
It is also leading the market with 20 smartphone models to support 5G technology.
The company leads the overall market in terms of value with a 22% market share on the back of a double-digit jump in average selling prices for the brand, Babbar said, according to ET.
The executive said 'Samsung Finance Plus', a financing scheme rolled out through online and retail outlets from the brand smartphones buyers, registered a million transactions during the festive season through September and October, the report added.