Canada's Shopify to partner with TikTok to facilitate merchants to sell things in-app
Ottawa/IBNS: In an attempt to grow its customer base and to facilitate it's one million-plus merchants' ease of advertising their products on the video-sharing app, Ottawa-based e-commerce company Shopify said Tuesday that it will be partnering with TikTok, a viral Chinese video-sharing social networking service owned by ByteDance.
Transactions done via Shopify's site would accelerate its sales online.
"We're thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season," Satish Kanwar, vice-president of product at Shopify said.
With a reach of reaches 100 million U.S. users a month, TikTok said it was always looking for new ways to connect brands with its users.
"Shopify is a perfect partner to help us grow and expand our commerce capabilities globally," Blake Chandlee, vice-president, global business solutions at TikTok, said in an emailed statement.
Although financial details were not provided by the two companies about the tie-up, they had decided to collaboratively explore new commerce features over the coming months.
(Reporting by Asha Bajaj)