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Facebook COO Sheryl Sandberg appreciates Indian advertisement

Facebook COO Sheryl Sandberg appreciates Indian advertisement

India Blooms News Service | | 27 Feb 2016, 08:10 pm
San Francisco, Feb 27 (IBNS) Praising the new Ariel Matic advertisement, Facebook Chief Operating Officer (COO) Sheryl Sandberg has said that it is the most powerful video she has seen so far.

Posting the video, Sandberg wrote on her Facebook wall, "This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams."

The advertisement speaks about sharing the load between each members of the family to cut down on the stereotypes imposed on females by the society.

Sandberg also thanked the parent company for the initiative.

She wrote, "In this ‪#‎SharetheLoad‬ campaign, Ariel India, P&G, and BBDO Worldwideshow how fathers and husbands can take small steps (like doing laundry) to create more equal homes. They won a ‪#‎GlassLion‬ at the 2015 Cannes Lions International Festival of Creativity for earlier work on this campaign. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us."

She also urged the male members of the family to share the load.

"Dads, #ShareTheLoad and ‪#‎LeanInTogether‬ for equality," she said.   

 

Image: Wikimedia Commons

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Erdogan's Turkey turns Hagia Sophia into a mosque again; UNESCO regrets #HagiaSophia, #Turkey, #Istanbul, #HagiaSophiaMosqueAgain Istanbul/IBNS: Hagia Sophia, Turkey's iconic monument, a UNESCO World Heritage and one of the central attractions of its capital Istanbul, is no longer a museum. It has been turned back as a mosque though some 1500 years ago it was built as an Orthodox Christian cathedral. Hagia Sophia was converted into a mosque during the Ottoman time in 1453 while under Ataturk it was turned into a museum in 1935. The decision comes amid a growing rise of the Islamists in Turkey who had been demanding that it be restored as a mosque though Opposition leaders with secular credentials had been against the move. A top court in Turkey ruled that turning it into a museum in 1935 by modern Turkey's secular architect Mustafa Kemal Ataturk was illegal, paving the way for present Turkey president Recep Tayyip Erdogan to declare it as a mosque again and to open it for Muslim prayers. Erdogan made the announcement an hour after the court ruled the conversion to museum in 1935 as illegal and scrapped its status. "May it be beneficial," posted Erdogan on Twitter, sharing an official document on the change with his signature. UNESCO regrets In an immediate reaction, UNESCO said it "deeply regrets" the decision. UNESCO said it was "regrettable that the Turkish decision was not the subject of dialog nor notification beforehand". "UNESCO calls on the Turkish authorities to open a dialog without delay in order to avoid a step back from the universal value of this exceptional heritage whose preservation will be reviewed by the World Heritage Committee in its next session," the United Nation's cultural body said in a statement. Istanbul icon of beauty and wonderment According to Turkey's official tourism website, Hagia Sophia is a remarkable achievement in the history of architecture. and a living proof of mankind's revolt against the laws of physics and it calls it a monument whose importance transcends borders. It is one of UNESCO's World Cultural Heritage sites attracting millions of visitors across the world with its majestic grandeur

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Erdogan's Turkey turns Hagia Sophia into a mosque again 11 Jul 2020, 01:37 pm