Online statistics indicate that ‘honeymoon’ features as the second highest searched keyword of Google’s holidays category from Middle India.
Thomas Cook India’s internal research-consumer analytics reiterates this with two distinctive opportunities: The significant and growing potential of honeymoon/romantic travel emerging from Middle India’s regional towns, mini metros, and smaller localities within a city- with a YoY increase of 25%.
Noteworthy that a majority of such honeymoon couples tended to book on Thomas Cook’s Group Tours- the reassurance of Thomas Cook’s experienced Tour Manager, Indian co-travellers and Indian cuisine on tour, a strong comfort factor. However being surrounded by families/kids did create a challenge!
This gap-opportunity formed the genesis of Thomas Cook’s unique product line of Honeymoon Group Tours- ‘Romantic Getaways’- exclusively for couples. The tours have been designed to delight honeymooners with a relaxed/easy paced itinerary (starting late morning and ending by early evening) ensuring couples time together-away from the group, must-see attractions, special value-adds like candle-light dinners, a couple spa, wine and chocolates, stretch-limousine transfers, etc.
Thomas Cook’s Romantic Getaways feature India’s favourite romantic destinations: Singapore with a Cruise, France & Switzerland, New Zealand, Bali and Mauritius with Dubai.
Commenting on the launch of Romantic Getaways, Rajeev Kale – President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd. said, “The honeymoon travel segment is witnessing exponential growth emerging from Middle India, but managing a honeymoon, a once-in-a-lifetime occasion, and negotiating potential challenges that emerge on tour is truly daunting/ stressful. And for Middle India’s first time travellers this is even more so. Our new ‘Romantic Getaways’ are hence of great value: leaving the day-to-day execution to the expertise of Thomas Cook’s experienced tour manager; delightful inclusions, the comfort of Indian meals and co-travellers ensuring a happy spouse and the start of a blissful wedded life!”