Boss Ladies of Digital South Asia
With the number of social media users expected to touch six billion in 2027, a new, dynamic market is emerging. South Asian women entrepreneurs are here to reach that whole new world of consumers as they break the stereotypes and patriarchal norms. Anum Hanif, Lubna Jerar Naqvi, Shreya Pareek and Zeba Warsi report from across the border
WhatsApp launches Communities; features include in-chat polls; 32 people group video calls
Mark Zuckerberg today announced Communities on WhatsApp, which will start rolling out to users globally today and will be available to everyone over the next few months.
Author interview: Zarin Ali talks about her book 'The Story of Dots'
Thoughts that she cannot keep to herself yet cannot share with others inspire her to write, says the author.
Musings in the time of Corona: Positive vibes amidst the clutter
“It takes but one positive thought when given a chance to survive and thrive to overpower an entire army of negative thoughts” Robert H. Schuller
Kolkata/IBNS: At a time when COVID-19 has imposed long-term restrictions on most activities, bookstore and lifestyle chain, Starmark, has been trying to reach out to its clientele with various online activities which may help provide some relief from stress and help stimulate their creative interests.
7 Essential Elements Your SEO Strategy MUST Include to Beat Your Competition
An SEO strategy can be considered as the blueprint of your entire Search Engine Optimization activities. Any competent SEO company in India starts this planning by understanding the goal of the business and later works towards improving visibility, driving traffic to the website, improving the conversion rates and eventually boosting both the top and bottom lines. There are a few key elements that the SEO strategy must include to be successful and beat the competition. These elements are discussed below.
Why is digital marketing an attractive career option in current times?
There are many ways in which traditional marketing and digital marketing are similar. If one has a product which they need to sell, then they have to find specific ways to engage the customers so that they can build brand awareness, which will eventually lead to the selling of the product.
Political mavericks find safe-haven on social media
In the world’s largest democracies and across the globe, social media is enabling the rise in nationalism -- both in government and on the extreme fringes of society and especially with the post-truth leaders. The liberals are not too far behind as both sides pay each other with the same coin. Humera Lodhi and Yehyun Kim from USA and Sudipto Maity from India report
Social media wooing away time spent on newspaper reading, TV viewing: ASSOCHAM
New Delhi, July 26 (IBNS): While it is true that the Indian newspaper industry remains robust with a print order of about 62 million and the common households continue to remain loyal to their morning newspapers, the time spent on reading among the family members is witnessing a sharp inclination in favour of social media, with Facebook leading the pack,†the ASSOCHAM Paper observed.
Online dating study shows too many choices can lead to dissatisfaction, says study
New York, June 23 (IBNS): Could there be too many fish in the sea? When it comes to online dating, that might be the case, according to researchers at the University of Wisconsin–Madison.
