How beauty brands deal with & survive a recession

Economic downturns hit beauty and cosmetics businesses really hard. Beauty brands depend heavily on consumers spending money on beauty products. To make matters worse, beauty products aren’t typically considered to be a necessity. Just look at the recession caused by the pandemic. People were buying bulk toiletries like https://www.beautysourcing.com/marketplace/perfumery-cosmetics-and-toile in case they need more. But the same can’t be said for beauty and cosmetic products.