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Over 120 million Indian consumers expected to shop online in 2018: ASSOCHAM-Resurgent study

Over 120 million Indian consumers expected to shop online in 2018: ASSOCHAM-Resurgent study

New Delhi, June 24 (IBNS): Helped by fast increasing data consumption and improvement in logistics, over 120 million Indian consumers are expected to shop online, clocking annualized growth of 115 per cent in 2018 as the e-commerce platforms slug it out with discounts and other attractive deals in a wide range of products from clothes, mobile phones, air-conditioners to a whole lot of consumer items, according to ASSOCHAM-Resurgent joint study.