April 19, 2024 08:33 (IST)
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Aditya Birla Fashion and Retail Ltd partners with House of Masaba; to buy 51 pc in the designer brand

Aditya Birla Fashion and Retail Ltd partners with House of Masaba; to buy 51 pc in the designer brand

Mumbai/IBNS: Aditya Birla Fashion and Retail Ltd (ABFRL) Friday said it has sealed a strategic partnership with Masaba Gupta to buy 51 percent of House of Masaba Lifestyle which houses apparel, non-apparel, beauty & personal care and accessories business under the Masaba brand.