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ICC releases cinema screening rights IIT for ICC Cricket World Cup 2019
Dubai, Aug 27 (IBNS): The International Cricket Council (ICC) on Monday released an Invitation To Tender (ITT) for LIVE Cinema Screening Rights to the ICC Cricket World Cup 2019.
Established cinema chains, individual cineplexes and theatres are being offered the opportunity to submit proposals for regional or worldwide rights, for which the ITT provides further details.
Media rights agencies may also bid to syndicate the rights on behalf of the ICC.
Aarti Singh Dabas, Head of Media Rights, Broadcast & Digital, said: “The ICC Cricket World Cup 2019 is the pinnacle of ODI cricket and provides the ICC and the world of cricket with an opportunity to engage with existing and new fans across different platforms, ensuring greater access to the sport and one of its biggest events."
“Cinema screenings offer a unique opportunity to diversify the coverage of ICC Cricket World Cup 2019 and engage with families and other fans, in a social environment where the purpose is to enjoy watching cricket and be entertained," said Dabas.
“We are looking forward to partnering with interested parties, around the world, and connecting with existing fans and a whole new audience of cricket followers,” said she.