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Aircel Chennai Open: Tournament gets a record 24 sponsors

India Blooms News Service | | 29 Dec 2015, 05:19 pm
Chennai, Dec 29 (IBNS) A record 24 sponsors and partners have associated themselves with the much-awaited Aircel Chennai Open 2016, which will mark the 20th year of South Asia's only and India's premier ATP tournament in the tennis capital of India.
The bevy of sponsors and partners include new associations and existing partnerships led by Aircel, the title sponsor for the tournament, and supported by a consortium of sponsors in the Platinum, Gold and Silver category, headed by the Government of Tamil Nadu. 
While the existing Platinum sponsors including the Indian Bank, United India Insurance, and Murugappa Group continue to show strong support, the event has attracted top-notch brands in Hero Cycles as the Gold Sponsor, and the Shriram Group as the Silver Sponsor in new signings for the 20th year of the event.

International brands such as FedEx and Emirates, who are ATP Partners, are utilizing their association with Aircel Chennai Open to leverage the value they derive from the tournament to further establish their brand with a unique audience here in India.

The new partnerships for 2016 include reputed brands such as Microsoft Lumia, Omnigel, Renault and Ola Cabs, apart from Hero Cycles and Shriram Group.

Aircel Chennai Open also has brands such as Performax, The Hindu Group, Wilson, Hyatt Regency and Billroth Hospitals who continue to derive strong value from their ongoing partnerships.

Ashu Jindal, COO, IMG Reliance, said, "We are extremely pleased and proud to announce the huge line-up of our valuable sponsors and partners for the Aircel Chennai Open 2016, which is a historic event as it marks the 20th year of the tournament in this city. We are overwhelmed with the response from the wide range of brands from multiple industry verticals that have been attracted to the tournament. We welcome these companies on board for this special occasion. The continuing participation of our sponsors, and the addition of new ones highlight the value that this long-running event delivers to its stakeholders. We look for to a grand edition of the Aircel Chennai Open in the New Year."
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