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Star India bags ACC media rights

India Blooms News Service | | 22 Dec 2015, 07:17 pm
Mumbai, Dec 22 (IBNS) The Asian Cricket Council (ACC) in its general meeting on Dec 20 in Singapore decided to sell its media rights for the next event cycle (2016-2023) to Star India.

The Events included under this agreement are Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup to be held from 2016 to 2023. 

The ACC President Sidath Weetimuny said, “ACC is delighted to have the Star India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally”

He also added that ‘the value offered by Star India is significantly higher than any of ACC’s previous commercial contracts and it will provide much needed funds for the development of game in Asia.’  

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