Tata Motors to gift Altroz hatchback to Indian athletes who finished fourth in Tokyo Olympics
Jamshedpur/IBNS: In a warm gesture to the athletes, who narrowly missed a medal in the recently-concluded Olympic Games at Tokyo, Tata Motors has announced that it will gift each of them an Altroz hatchback.
The Tata Altroz for the fourth-placed Olympic athletes will be finished in the High Street Gold colour.
As a gesture of gratitude, Tata Motors is happy to deliver ALTROZ - #TheGoldStandard to all the Indian athletes who narrowly missed the bronze at #TokyoOlympics. They may not have claimed a medal, but won millions of hearts and inspired billions to set #TheGoldStandard. pic.twitter.com/SlZazXG6HK— Tata Motors Cars (@TataMotors_Cars) August 13, 2021
Athletes finished just short of a medal include golfer Aditi Ashok, wrestler Deepak Punia, and also the Women's hockey team that made it to the semi-finals for the first time but suffered a heartbreaking loss against Great Britain losing 3-4.
According to Shailesh Chandra, President, PVBU - Tata Motors, "For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India.
"As the leading homegrown automotive brand, we truly understand the spirit of 'Dare to Dream and Achieve', as it is a culture that drives us in Tata Motors as well. The Tata Altroz has set new benchmarks in its segment by achieving the Gold standard in Safety, Design and Performance. It is our privilege to honour the spirit of these path-breakers and present them a small token that signifies the Gold Standard, the Altroz," he added further.
Soon after the conclusion of the games, Anand Mahindra, Chairman - Mahindra & Mahindra, announced that athlete Neeraj Chopra, who won a gold medal in javelin will be given the upcoming Mahindra XUV700.
Chopra won the gold, ending a drought of 13 years since the country's last gold medal, while also grabbing the first gold in 120 years in the track-and-field category.