NMDC signs up champion boxer Nikhat Zareen as its brand ambassador
New Delhi/IBNS: National miner NMDC has chosen World Boxing champion and gold medal winner of Birmingham 2022 Commonwealth Games Nikhat Zareen as its brand ambassador.
The country’s largest iron ore producer signed a Memorandum of Agreement (MoA) with Zareen on Saturday to represent NMDC as its brand ambassador.
“Epitomizing strength, a quality that is indispensable to NMDC, the company has chosen to be represented by someone who shares their commitment to bring honour to the country. Nikhat Zareen represents the strength, courage, agility and national pride that goes with the brand of the NMDC,” the miner said in a statement.
Sumit Deb, CMD, NMDC, said Zareen’s commitment to bringing glory to the nation resonates with the company’s values.
Deb added that her personality is synonymous with NMDC’s brand values of reliability and sturdiness and this association will add to the overall brand personality of both stakeholders.
The pugilist said she is honoured to join hands with the NMDC in bringing laurels to the country.
“I am grateful to them for supporting me in training for the 2024 Olympics and I am committed to making my parents and the country proud," the champion added.