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MTV focuses on curious minds

India Blooms News Service | | 16 Apr 2014, 11:14 pm
New Delhi, Apr 16 (IBNS): The MTV Youth Marketing Forum has launched it's theme for this year, 'The Curious Minds' throwing insights on evolution of today's young generation.

Explaining the theme, Aditya Swamy, Executive Vice President and Business Head, MTV India said the techniques will build a strong youth connect via cutting edge content.

 

The forum, on its ninth year of connection with youth, has covered forty cities across India, researching on more than 11000 young people.

 

This year’s line-up of speakers include marketers, thought leaders and trend hunters like Irfan van Ewijk (Founding Member, ID&T); Steven Sos ( Regional Sales Director, Shazam Entertainment); Heather Smith (Board Chair, Rock the Vote); Christian Kurz (VP, Research, Insights and Reporting, Viacom International) and Shashi Tharoor ( Member of Parliament).

 

MTV- The Curious Minds Study has also been selected for presentation at ESOMAR Congress ( Nice, France) based on research methodologies used for the study.