The logo was launched in the presence of Bengali actors Ankush and Subhasree.
Speaking about their association with Launch Pad, Sidharth Misra, the Managing Director of the channel said, “We are pleased to enter into a consulting agreement with media professionals like Vikas Varma and Probal Gaanguly. With a great track record to prove their efficacy in media we have great confidence in them to build this channel as a national brand. Vikas Varma is primarily responsible for the content development of the channel and Probal Gaanguly for the marketing and sales.”
Speaking about the concept and creation of the channel, Vikas Varma, Director, Launch Pad, said, "In the past five-six years, Bengali music and movies have achieved world class standards. I believe this channel will change the way viewers consume music. This is my gift to all the Bangla music lovers."
The channel has tied up with Eksay Movies as their strategic content partner.
Eskay Group director Himanshu Dhanuka said, “I am excited to be a part of this collaboration to promote Bangla music culture and looks forward to more such associations in the future.”
Image by Avishek Mitra/IBNS