March 28, 2024 15:57 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Delhi High Court rejects PIL seeking removal of Arvind Kejriwal as CM | MHA extends AFSPA in 3 districts of Arunachal Pradesh for 6 months | Encourage fair, transparent and legal process: US comments again on Kejriwal's arrest | India and China discuss border disengagement: EAM | Indian External Affairs Minister S Jaishankar discusses defence, trade while interacting with Malaysian leaders
IFFI: Exhibition on National Film Heritage Mission attracts movie goers

IFFI: Exhibition on National Film Heritage Mission attracts movie goers

India Blooms News Service | | 29 Nov 2015, 10:53 pm
Panaji, Nov 29 (IBNS) The multi-media exhibition put up by National Film Archive of India on the theme of National Film Heritage Mission was a major attraction for film lovers during this year’s IFFI.

Many stalwarts, including Shyam Benegal Ilayaraja, Subhash Ghai, Rakesh Omprakash Mehra, Shekhar Kapoor, Shankar Mahadevan,  Jackie Shroff, from the film industry visited the exhibition and applauded the efforts of the Ministry of I & B in implementing this project that aims to preserve country’s cinematic heritage.

The festival delegates and general public visited the exhibition in large numbers and relived the nostalgic moments through re-designed posters of classic movies restored by NFAI.  The exhibition was inaugurated by Minister of State for I & B, Col Rajyavardhan Rathore.

The Multi-Media Exhibition was curated with a theme of National Film Heritage Mission, a prestigious project of Government of India, for Preservation of Filmic Heritage of the Country.

The Mission aims at Preservation, Conservation, Digitisation and Restoration of film and filmic material. The exhibition organized by National Film Archive of India (NFAI) encompasses posters and audio-visual content from the ‘Restored Classics’ of NFAI along with technical presentations explaining the processes of film restoration.

“The Exhibition is an attempt to create anawareness about the importance of Film Preservation and Restoration. It has been appreciated by all the stakeholders and received huge response at IFFI this year," said Prakash Magdum, Director NFAI.

Earlier, during inauguration, NFAI has also launched the Signature film on NFHM directed by Pune based film-maker  Ajit Wadikar.

The 3-minute film was created with a concept of ‘Cinema is Immortal, only if, it is preserved’.

Milt Shefter, a leading film preservationist and Oscar Academy representative at IFFI, had appreciated NFHM signature film and used it during his Film Preservation workshop at IFFI.

On the sidelines of exhibition, NFAI has also utilized Customer Engagement platform based on the concept of gamification, which was developed by two IIM pass-outs and entrepreneurs  Rushikesh Humbe and  Vjiay Kawale. The platform named zenkast.com, was used to engage the visitors at Exhibition and helped in identifying peoples’ choice for the posters.

India is one of few Countries, implementing, the Film Preservation and Restoration, at such a massive level, in a Mission Mode, time bound manner. NFAI has already restored nearly 300 films and digitized nearly 500 films. The exhibition displayed 80 posters and 25 audio-visual clips from the Restored films of NFAI.
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.