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Kangana Ranaut promotes BoroPlus Moisturising Lotion

Kangana Ranaut promotes BoroPlus Moisturising Lotion

India Blooms News Service | | 05 Nov 2014, 04:06 pm
Mumbai, Nov 5 (IBNS) India's FMCG major, Emami Limited, on Wednesday announced the signing of Bollywood actor Kangana Ranaut for BoroPlus Total Results Moisturising Lotion.

Kangana is a National Award Winner who has breathed life into her characters in movies like Fashion, Life in a Metro, Gangster, Krrish 3, Tanu Weds Manu and of late in Queen. 
An actor with the rare combination of mass and niche appeal, she epitomizes an independent-minded modern woman and essentially a beauty with brains—a trait which resonates with the TG of the brand, said the company in a release.

With the induction of Kangana, BoroPlus now has both her and Kareena Kapoor Khan endorsing the lotion.

Talking about her association with the brand, Kangana said, “I am thrilled to be associated with BoroPlus, an iconic brand that is synonymous with protection. Hailing from a small-town in Himachal Pradesh, I am well aware  of the havoc which winters can create to one’s skin. After all these years, I have finally got a body lotion which combats 8 signs of dryness effectively making the skin look luminous and glowing. BoroPlus Total Results Moisturising Lotion is now my answer to all my winter woes.”

Speaking on the occasion of the launch,  Priti A. Sureka, Director, Emami Ltd. said, “Winter Lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14. The category being populated with many players, competition is cut-throat. We have reworked on the overall capability by infusing new advanced product formulations, packaging etc which will deliver heightened customer satisfaction. The all-new BoroPlus Total Results Moisturizing Lotion differentiates itself through its efficacy of treating 8 signs of dryness, thus offering total results.  Kangana, with her rare combination of mass and niche appeal across urban and semi urban cities gels well with our brand persona and is a perfect choice as one of our brand ambassadors...”