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Irrfan Khan is the brand ambassador for CavinKare hair colour product

Irrfan Khan is the brand ambassador for CavinKare hair colour product

India Blooms News Service | | 27 Jul 2016, 03:16 pm
Mumbai, July 27 (IBNS): FMCG major CavinKare Pvt. Ltd. has roped in the well known and critically acclaimed film actor Irrfan Khan as the brand ambassador for its shampoo based hair colour – Indica Easy.

Speaking on the association,  CK Ranganathan, Chairman & Managing Director, CavinKare Pvt. Ltd. said, “We are extremely glad to have Irrfan Khan represent Indica Easy. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of style, youthfulness and innovative performances makes Irrfan the right choice for being the face for Indica Easy Hair Colour.

"He has a very stylish and no-nonsense presence on screen and is known for delivering innovative performances. We felt that these qualities go in line with the core values of our brand. Indica Easy is for the stylish, smart consumer who wants to look young without facing the hassles of using a brush and bowl," said Ranganathan.

A very enthusiastic Irrfan said, “It is indeed a great feeling to be associated especially with Indica Easy Hair Colour, since the brand makes life so easy for its consumers, that they neither need a brush or a bowl for hair colouring.  The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family. I look forward to the activities planned ahead for the brand.”