Together with Sumanta Datta, Vice President, Company Bottling Operations, Coca-Cola India, Rani Mukerji presented a Mardaani “Medal of Bravery” to 5 girls of the school who have shown courage and achieved success by overcoming odds.
The visit was part of the Support My School campaign which focuses on revitalizing schools in rural and semi-urban areas with provision of basic facilities such as safe drinking water, separate toilets for boys and girls, libraries and promotion of physical sports. Lack of amenities such as hygienic sanitation has been a major cause for dropouts amongst female students at the incidence of puberty.
Rani Mukerji said, “The movie Mardaani addresses the issue of human trafficking through the story of a bold and daring woman cop. It showcases a brave woman who overcomes obstacles and fights for justice. The film encourages women to stand up for themselves and for their rights and also inspires every child to evoke the spirit of Mardaani in them. Education is a way to empower women, to teach them to value themselves and thereby gain the respect of others around them. I want to congratulate Coca-Cola India and all the other partners who have championed Support My School to encourage these girls to overcome odds and stay in school. It is a great initiative.”
Talking about the campaign Sumanta Datta, Vice President, Company Bottling Operations, Coca-Cola India said “Support My School recently completed 361 schools in India and this is a true landmark for us. The campaign has achieved recognition pan India and we take pride in launching the third season very soon. The campaign has always held a special focus for the girl child and it gives us great pleasure to associate with the cast of ‘Mardaani’ towards our common cause of empowering women. I congratulate each girl who has today received the ‘Mardaani’- Medal of Bravery and I hope more women across India are brave enough to fight for their rights and for their education.”
Aditya Bhat, Founder & Creative Thinker, Business of Ideas said, “It gives us great pleasure to contribute towards such a noble cause. It is important to encourage female children at an early age to be brave and strong and empower herself with a good education. We are glad to be able to partner with Coca-Cola and other partners for the Support My School initiative.”
Thanking the campaign partners and the entire cast of Mardaani, Laadh, Principal of the Priyadarshini Vidya Mandir School said, “It has been an honor to be selected under the Support My School campaign which has given a new lease of life to our school. The initiative has changed everything about our school. I would like to thank all the partners on initiating this effort and making a difference to the lives of all our students.”