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Godrej collaborates with Whistling Woods

India Blooms News Service | | 19 Jun 2014, 09:27 pm
Mumbai, June 19 (IBNS) Godrej, a name to be reckoned with home-made appliances, has collaborated with filmmaker Subhash Ghai’s institute Whistling Woods International (WWI) to create a series of innovative videos.

The institute will be conceptualizing videos for Godrej, which will redefine the concept “Ideas that make us smile”.

The brain-child Abhishek Chandra, a WWI student says, “it is always great coming back to Whistling Woods, and it feels even better when you actually are working in collaboration with the school for a brand like Godrej.”

Godrej, which have previously featured bollywood star Aamir Khan in their campaigns are quite optimistic with this unique academia-industry tie-up.

Shireen Joshi, Chief Operating Officer, Strategic Marketing Group of Godrej says, “The success of this activity can be seen in terms of the quality, diversity of interpretations, popularity as well as the beautiful way that the brand and its products have been showcased by the students of Whistling Woods.”

Meghna Ghai Puri, President, WWI is elated and said,  “we believe are the next generation of filmmakers and media professionals, with the ability to create in-depth, aesthetic videos. This campaign showcased Godrej’s spirit.”

The videos created by WWI will be the heart of digital marketing campaigns for Godrej and display a variety of innovative campaigns by consumers of the brand.