Toyota announces actor Ayushmann Khurrana as Brand Ambassador for all-new #UrbanCruiser
New Delhi/IBNS: Toyota Kirloskar Motor (TKM) Wednesday announced popular Indian actor Ayushmann Khurrana as the Brand Ambassador for the all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive season.
With the opening of bookings, Toyota’s Youngest Urban SUV, #UrbanCruiser, is garnering great response and admiration from customers across the country, claimed the company.
True to the brand imagery of ‘Respect’, Ayushmann Khurrana is a personality who embodies the core value of the Toyota Urban Cruiser’s attributes of being unconventional yet aspirational. Having made his mark at a young age, he is known for his bold and experimental choices, the company said explaining why they chose him to represent the brand.
Sharing his thoughts on the announcement, Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “Mr. Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to many young people and resonates the spirit of the all-new Urban Cruiser.
"Toyota as a brand has a similar story – we are one of the largest, most respected automobile companies in the world constantly pushing the boundaries. We are innovative and introduce products and services that are relevant, valuable and truly connects with our customers. The all-new Urban Cruiser is one such offering for those who aspire to own a Toyota SUV at an early stage in their lives.
Ayushmann Khurrana said, “When people ask me about my journey, the love and respect I have earned in the entertainment industry, I always say ‘Respect is simply an outcome of what I have done’. Therefore, I love the idea of ‘respect’ being the mantra of the Urban Cruiser. I am thrilled to be associated with Toyota Urban Cruiser and look forward to sharing more details about the young urban SUV."