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Yash Raj Films to offer War in MX4D EFX format
Los Angeles/Mumbai: Yash Raj Films has teamed with California based MediaMation to program its upcoming Hindi film War in MX4D.
Director Siddharth Anand said, "While planning for our film, WAR, we were determined that we would make an adrenaline-pumping, visually stunning action extravaganza that’s never been seen in an Indian film before. We’ve got a huge car sequence featuring Hrithik Roshan and Tiger Shroff, India’s best-known action heroes, that has been shot entirely on ice. We shot this in Finland, which is in the Arctic Circle.
Our production team informed us that this is the first-ever film worldwide to attempt such a complex action sequence on this scale in the extreme climate of the Arctic. We look forward to showcasing these visually stunning moments in MX4D EFX and believe it will be the most enjoyable viewing."
MX4D immersive auditoriums feature luxurious state-of-the-art seats equipped with a full range of motion and effects including scent, neck and leg ticklers, vibration, and air/water blasts to offer a new form of entertainment not accessible in-home. Additional atmospheric effects include wind, fog, rain, and strobe.
MX4D was introduced in India by the country’s fastest growing cinema chain, INOX, at its Inorbit Mall, Malad, Mumbai multiplex.
Alok Tandon, Chief Executive Officer – INOX Leisure Ltd said, “Offering the best and the most unique cinema watching experience to our patrons has always been our endeavor. It is such a huge privilege to see the MX4D format making its Indian cinema debut in our premises with WAR.
We are eagerly looking forward to this stunning combination to roll out. With its spectacular features, MX4D will depict the movie in the truest of elements and take the cinema viewing experience to unprecedented levels.”
War, which is slated to release on Oct 2, stars Hrithik Roshan, Tiger Shroff and Vaani Kapoor in the lead roles.
The action entertainer of the year will see both action stars- Hrithik and Tiger- push their bodies to the limit to pull off never-seen-before and death-defying action stunts.
Hrithik and Tiger will be seen going at each other ferociously and mercilessly and audiences will want to see who outwits whom in this incredible fight.