Sobisco and Gee DeeMining awarded franchise rights in Bengal Pro T20 League

Sona Biscuits Ltd, owners of the famous Sobisco and GD Sports Ventures of the Gee Dee Mining fame have been awarded the rights by The Cricket Association of Bengal.

With these six out of the eight franchises have been confirmed.

Snehasish Ganguly, President of the Cricket Association of Bengal said, “We added Sobisco and Gee Dee Mining to our illustrious list of Franchise Owners. I am certain they will bring a lot of value to the League and reinforce our commitment towards betterment of Bengal Cricket. We look forward to having them with us in the Bengal Pro T20 League.” He added, “We shall soon announce the final two Franchise owners, completing the total of eight Franchises.”

Bengal Pro T20 League organized by the Cricket Association of Bengal and exclusively managed by Arivaa Sports, will take place from 11th to 28th June 2024. Each Franchise will field both men’s and women’s teams. While all men’s matches shall take place at the historic Eden Gardens, women’s matches will be played at the Jadavpur University, Salt Lake Campus Ground.

Anil Agarwal, Managing Director of Sona Biscuits Ltd. expressed himself by saying, “As the proud owner of Sona Biscuits Ltd, I am thrilled to announce our participation in the Bengal Pro T20 League which is set to unfold in the vibrant city of Kolkata. This marks a significant milestone for our company as we venture into the realm of sports ownership, fueled by a passion for excellence and a commitment to community engagement. We eagerly await the electrifying atmosphere, the spirited competition, and the opportunity to unite fans under the banner of our team. Together, let us embark on this exciting journey and write a new chapter in the rich tapestry of Bengal's sporting legacy,”

Sona Biscuits Ltd. owner of the famous Sobisco brand has been a beacon of taste and quality since its establishment in 1992. With a legacy spanning over two decades, we have delighted palates across the nation with their diverse range of biscuits, cakes, and wafers. Significantly Sobisco biscuits are exported to the US, Maldives, Australia and South Korea. Committed to crafting moments of joy with every bite, the company blends innovation with tradition to create timeless treats that resonate with generations.

“For us at GD Sports Ventures like the rest of Bengal and the country, cricket is a passion, a religion and a form of unification of people across all social strata. We are committed to our vision of excellence and are indebted to the Cricket Association of Bengal for giving us this opportunity to discover, nurture and provide the right platform to cricketing talent especially at the grassroots level. We firmly believe that together we can help bring recognition and growth to the sport at all levels in the state. Together we’ll write the next chapter in cricketing history- one filled with triumph, teamwork and the timeless thrill of the competition,” said Mr. Simranjit Singh, Director of GD Sports Ventures.

GD Sports is a dynamic sports company that thrives under the umbrella of GD Mining.GD Sports seeks to leverage its parent company's resources and expertise to make a significant mark in the sporting world.

Much like the parent company's adherence to sustainable practices in mining, GD Sports is focused on unearthing talent from all corners. This approach, akin to responsible mining, not only enriches the sporting landscape but also empowers individuals, enriching lives and communities alike.

Shrachi Sports, Servotech Power Systems, Rashmi Group and Adamas United Sports Academy of Rice Adamas Group have also bagged the Franchise rights of Bengal Pro T20 League.