Ola partners with four Indian Super League teams this season

The company also announced that it will give away free VIP/Hospitality passes for the match on Oct 29 to Ola customers, straight from their app in Kolkata.

 

Sudarshan Gangrade, Vice President - Marketing at Ola said, “Football is catching up as a major sport in the country with the formation of popular leagues like the ISL. The young and fast growing Ola user base has a large number of sporting enthusiasts and this is a wonderful opportunity for us to engage with them. With this partnership, Ola users not only gain instant access to their favourite ISL matches, but also to convenient and hassle free mobility options to reach the venue- all from the Ola app!”

 

According to Subrata Talukdar, Secretary Atlético de Kolkata, “We are delighted to partner with Ola. Ola's partnership will go a long way in helping us reach out to millions of fans across the country as well as solve the mobility issue for everyone coming to see the matches. Parking and traffic hassles can be significantly minimized with fans now being able to use Ola for reaching the match venues.”

 

The ‘Matchday’ icon on the Ola app appears between 2pm and 4pm. Customers simply need to tap on the icon (just like they do to book a cab), and get free tickets delivered to them and cheer for their favorite teams on the match day. Once the booking is done, an Ola cab will deliver 2 tickets at the user's doorstep. Ola customers also stand a chance to win VVIP tickets and meet their favourite ISL player by participating in contests on Twitter using #accesstomatchday by tweeting to @Olacabs.

 

Ola was the ‘Official Cab Partner’ for five Indian Premier League 2015 (IPL 2015) teams - Chennai Super Kings, Mumbai Indians, Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab and offered fans a chance to win free tickets to watch IPL matches in their cities, earlier this year.