New innings: BHIM Payments App names cricket icon MS Dhoni as Brand Ambassador

The partnership brings together two names synonymous with trust, consistency, and dependability, reflecting values that resonate across generations and geographies.

As BHIM approaches a decade of enabling India’s digital payments journey, this association marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence.

Speaking on the development, Lalitha Nataraj, MD & CEO, NBSL said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”

Mahendra Singh Dhoni said, “Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is important that users feel comfortable and confident while transacting. I am happy to be associated with an app that is built to serve everyday needs at scale.”