Intel will join “The Olympic Partner” (TOP) worldwide sponsorship programme, becoming a Worldwide TOP Partner through 2024.
This partnership will transform the Olympic Games and the Olympic experience.
Thomas Bach, President of the International Olympic Committee, said: “As a result of Olympic Agenda 2020, the IOC is forging ground-breaking partnerships. Intel is a world-leader in its field and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.”
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympics Games experience for fans around the world,” Brian Krzanich, Intel CEO said. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage”.
The Olympic Games offer an unparalleled global platform to showcase what Intel technology can do to transform the future of sport. The first Olympic Games activation will take place at the Olympic Winter Games PyeongChang 2018, in South Korea, in February 2018, where Intel technology will provide real-time virtual reality viewing of the Olympic Winter Games.
As a Worldwide TOP Partner, Intel will support the National Olympic Committees and their teams around the world, as well as the IOC and the Organisers of the Olympic Games. Intel’s global activation rights will include the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games in 2024 in a city yet to be selected.
Tsunekazu Takeda, the IOC’s Marketing Commission Chair, said: “Our strategic partnership with Intel is a clear demonstration of the enduring appeal of the Olympic Games and the trust the world’s leading companies have in the Olympic Movement. The Olympic Movement is looking forward to working with Intel to achieve its vision of building a better world through sport.”
Image: IOC webiste
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