I-League champions Bengaluru FC Tie up with SAP for Fan Engagement

Technology today provides sports organizations with the opportunity to connect with fans by transforming interactions through online channels, mobile, and social media. BFC is a good example of this, having grown its following with dedicated fan pages and communities on social networks like Facebook and Twitter with over 61,000 likes and 7500 followers, respectively.

“As a club based in India’s technology capital and aiming to be the best in Asia, we are constantly researching new and emerging ways to provide our fans with opportunities to connect with Bengaluru FC. Partnering with SAP, which provides innovative software solutions, will only deepen the connect and engagement that we wish to have with our growing fan-base.” said Mustafa Ghouse, COO of Bengaluru FC.

With the adoption of an easily extensible and scalable architecture, users of the BFC customized mobile application will have intuitive card based content staging and easy navigation through and within sections.

Fans also receive context relevant news and updates. Some unique features of the app include ‘Swarm’, a real time visualization of how fans converge towards the stadium or other hangouts, including Arbor Brewing Company, the home pub for the season; and ‘Share-a-Ride’ which allows fans to carpool to the stadium on game day.

“SAP is transforming the sports and entertainment industry across the world through new technologies and platforms. In this instance, our technology is enabling Bengaluru FC to deliver a consistent and engaging fan experience.” said Dilipkumar Khandelwal, MD, SAP Labs India, EVP & Head of Suite Engineering, Products and Innovation.