CEAT ropes in Ajinkya Rahane for a 4 year bat endorsement deal

As India's batting lynchpin across all three formats of the game, over the past few years Ajinkya has emerged as one of India's most consistent performer. He will be seen representing CEAT bat in all the versions of cricket going forward.

The CEAT logo will prominently donned in the bats used by the graceful right hander.

Ajinkya Rahane, a stylish cricketer and a stickler for old-school batting technique can bat at the top and in the middle order and has been in outstanding form for India and in the IPL. A dependable batsman who has a terrific reputation for putting big scores on board and one of the best fielders in the Indian team, making him the complete package on field.

He is also a versatile player who adapts to the pitch and weather conditions easily helping him perform consistently on overseas pitches. In full flow he can be one of the more pleasing sights in present-day cricket.

Raking runs in all corners of the park, he has produced some of most flawless stroke-play; including the trademark back foot square punch.

Commenting on the latest development, Anant Goenka, Managing Director, CEAT Ltd, said, “At CEAT, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world class players we are proud to be collaborating with. His exquisite technique and dependability has made him one of the best batsmen in the game today and makes him a great fit for our brand. His performance on the field represents the values that CEAT believes in.  I welcome him to the CEAT family and would like to wish continued success on and off the field."

Speaking on the occasion, Ajinkya Rahane said,"It gives me immense pleasure to partner with CEAT, a company which is deeply rooted with Cricket. I look forward to a fruitful association with them".