BCCI names Apollo Tyres as lead sponsor of Indian cricket team, replaces Dream11

The cricket board replaced fantasy sports platform Dream11 as the lead sponsor of the team.

This marks Apollo Tyres' first-ever foray into India cricket, a strategic move to align with a sport that resonates deeply with the nation.

The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket.

The agreement spans two and a half years concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.

Devajit Saikia, Honorary Secretary, BCCI, said: "The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo's first major sponsorship in India cricket, which speaks volumes about the sport's unparalleled reach and influence. This is more than a commercial agreement; it's a partnership between two institutions that have earned the trust and respect of millions."

Rajeev Shukla, Vice-President, BCCI, said: "We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India's most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success."