Sony Pictures Networks India launches its second music channel,Sony ROX HD
The channel is geared to be a destination of choice for thecontemporary musicenthusiast.
Sony ROX HD showcases the latest Hindi film music in high definition visual format of 1080i resolution that is enhanced by Dolby Audio.Served through a daypartedplayout with unique programming initiatives, the latest channel on block promises to be the most exciting. Its tagline: ‘Music Melody Madhoshi’ captures the approach of taking the core ingredient of the genre i.e. ‘Music’, curating and treating it through the perspective of beautiful music i.e.‘Melody’ to transcendthe musicexperience on Sony ROX HD to a high of ‘Madhoshi’.
Available only in High Definition (HD), Sony ROX HD launches across key direct-to-home (DTH) and digital cable platforms such as TATA Sky, Fastway, In Cable and UCN among others. The channel will be promoted extensively across all Sony Pictures Networks’ HD channels, carrier platforms, coupled with print, a robust digital and social media presence to engage with audiences at different touch points.
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