Farhan announced as UN Women's Goodwill Ambassador for South Asia

Farhan is the first man to be chosen as the Goodwill Ambassador in the organization’s history.

An accomplished and well respected actor-filmmaker-singer, Farhan Akhtar has not only made his presence felt in the Indian film industry with his versatility, but has represented the voice of numerous concerned men on the important issue of gender equality and violence against women and girls in India through his MARD campaign.

Farhan will dedicate his efforts as UN Women’s Goodwill Ambassador for South Asia towards the empowerment of women and girls and will serve as an advocate for UN Women’s newly launched HeForShe initiative in advocating for gender equality and women’s empowerment.

“We are pleased and honoured to have Farhan as our Goodwill Ambassador for South Asia, for we believe his work and values represent the core values of UN Women,” stated Phumzile Mlambo-Ngcuka, Under-Secretary-General and Executive Director, UN Women.

“Farhan started his own campaign MARD – Men Against Rape and Discrimination that aims to sensitize men and create awareness about the safety of women. That kind of engagement is essential. We need creative and committed men like Farhan to push the   gender equality and women’s empowerment agenda. . I am convinced that Farhan’s passion and conviction for the cause will galvanize a multiplier effect and reach the hearts and minds of men and boys in South Asia and beyond,” added Mlambo-Ngcuka.

The MARD campaign has successfully encouraged many actors to join this campaign and spread awareness. Corporates like Google have also engaged with the initiative to empower women with internet literacy.

“I am honoured to serve UN Women as the Goodwill Ambassador for South Asia. This gives me and our MARD initiative an added impetus to work together towards a more gender equal India and world. I am a supporter of UN Women’s HeForShe campaign and the role men and boys can play in stopping crime against women and girls and working towards gender equality. Through this new partnership I want to call on all the men and boys to be a catalyst for change and through our actions create a value system to end gender disparity,” said Farhan Akhtar.

Akhtar’s appointment coincides with the visit of UN Women’s top official to India. Earlier in the week she met with the President of India, and senior ministers of the new government and participated in the 2nd Global MenEngage Symposium, which brought together over 400 NGOs working on gender justice to New Delhi.

The visit to India comes as UN Women’s global initiative Beijing+20 “Empowering Women, Empowering Humanity: Picture It” is reigniting a global conversation on gender equality and women’s rights in the lead up to the 20th anniversary of the historic 1995 Beijing Conference, which produced what is considered the most comprehensive women’s rights agenda, the Beijing Platform for Action.

UN Women’s other Goodwill Ambassadors include British actor Emma Watson, Academy Award winner Nicole Kidman and HRH Princess Bajrakitiyabha Mahidol of Thailand.