April 12, 2026 09:54 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Legendary singer Asha Bhosle suffers cardiac arrest, hospitalised | Big boost to India–Mauritius ties: S. Jaishankar hands over 90 e-buses | Middle East tension: Iranian delegation arrives in Islamabad for major talks, 10,000 security personnel deployed | Ranveer Singh visits RSS HQ amid Dhurandhar 2 success, triggers speculation | ED raids ex-Bengal minister Partha Chatterjee; SSC scam resurfaces ahead of polls | Amit Shah promises UCC, ₹3,000 aid per month for women and youth in BJP’s Bengal manifesto | Nitish Kumar takes Rajya Sabha oath; power shift looms in Bihar | Sting video fallout: AIMIM snaps electoral ties with Humayun Kabir in Bengal | Israel says Hezbollah chief’s nephew-cum-secretary killed in Beirut strikes last night | Modi slams TMC on trade, fisheries at Haldia; vows 7th pay commission for govt employees
Bengal tourism

Mamata Banerjee asks Dev to become brand ambassador for Bengal tourism as Shah Rukh Khan is 'busy'

| @indiablooms | Mar 16, 2023, at 03:02 am

Kolkata/IBNS: West Bengal Chief Minister Mamata Banerjee Wednesday asked actor-MP  Deepak Adhikari, popularly known as Dev, to become the brand ambassador for the state as superstar Shah Rukh Khan, the incumbent post holder, is 'busy'.

During a meeting of the Industrial Promotional Board (IPB) meeting at the state secretariat Nabanna, Banerjee requested Dev to take up the responsibility.

"Why don't we make Dev the brand ambassador of Bengal's tourism? We have Shah Rukh Khan as the ambassador but he is very busy. So I would request Dev to take up the responsibility," said Banerjee leaving the Tollywood actor seemingly surprised.

"Let (film director) Goutam Ghose prepare a video (on tourism) and Dev and others will promote it," she added.

In response, Dev is seen nodding to the proposal with a smile on his face.

At present, Babul Supriyo heads the state's tourism ministry. Notably, Bengal last month bagged the International Travel Award 2023 from the Pacific Area Travel Writers Association (PATWA), where it was adjudged the 'Best Destination for Culture' in Berlin.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.