India's handicrafts exports increase by 10% in rupee terms
In the April-December 2015 period, handicrafts exports increased to Rs 14,782 crore from Rs 13,460 crore during April-December 2014.
During the same period, in dollar terms, it increased from from US$ 2,215 million to US$ 2,282 million.
As per the e-commerce policy framework for promotion of e-marketing of handloom products, the ministry's Office of Development Commissioner (Handlooms) has engaged three e-commerce firms: Mumbai's Craftsvilla Handicrafts and Bengaluru's Pegarse Technologies and Gocoop Solution & Services in Jan 2015. The area of operation will be Maharashtra, Madhya Pradesh, Odisha, Uttar Pradesh, Tamil Nadu, Kerala and Rajasthan.
A policy framework under Brand India Handloom Partnership Framework has been drawn up to enter into partnership with leading handloom retail stores, who in partnership with the Office of Development Commissioner (Handlooms) will sell India Handloom brand products. Thirteen retail stores in 10 cities have been short-listed for this initiative so far.
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