Symphony introduces 'Window Range' of air coolers

The company has unveiled five models of window air coolers, 3 with plastic body and 2 made of metal body, with features like Dura Pump Technology, in-built float valve for automatic water refill, full function remote and feather touch control panel.

“India is a traditional air cooler market with a huge unorganised segment dominated by window installed metal body coolers. We could foresee that by tapping into this segment we could achieve tremendous incremental growth in the near future,” said Chairman and Managing Director, Symphony Ltd, Achal Bakeri.

The plastic window coolers will be available in 3 models, Window 70, Window 41 and Window 51 while R28 and R28i are two models in metal body. 

Specially designed ‘Window Range’ coolers are rust proof and shock proof. This range will have all-weather composite plastic made of specially engineered corrosion, heat and UV resistant polymers which can withstand harsh weather conditions, the company said in a statement.

The corrosion free metal body coolers are made of automotive steel with special 4-stage powder coating rendering extremely long life. These metal window coolers are manufactured at the company's plant in North America

Air cooler market in India is estimated to be around Rs. 2,500 – 3,000 crore and growing at 15-20 percent per annum. Symphony Ltd is the market leader in the Indian air cooler industry and commands 50 percent market share among organised players. In the year 2013, Symphony brand had over 70 percent of the voice in media in the air cooler category.

“In a power-starved country like India, we see a big potential for air coolers in both urban and rural areas as air coolers consume around one tenth the electricity compared to an air conditioner,” said Bakeri.