Popular Video app MV Master sees big growth in India

MV Master said this growth is borne out of an extensive localization strategy executed over last year, as part of which it had introduced thousands of India-specific video templates, music and themes to better engage Indian users. The app had recently launched special Holi-themed templates ahead of the festival this year.

As of March 13, 2020, MV Master has over 60 million downloads from India, putting the country in No. 1 in Photography applications place, No. 4 in overall applications place. Over one million users attended the Holi activity in MV Master during a five days period from March 9-13, 2020.

MV Master said, “These growth numbers underline the fact that Indian mobile users love the MV Master app to create fun personal videos for social media sharing. MV Master has worked hard to tailor it to the unique aspirations of Indian users here and our localization efforts are reflected in the thousands of India-focused templates and dozens of themes available for Indian users.”

The app had recently launched several new templates to add extra color to Holi celebrations for its Indian users. Popular templates including Heart arrow, Butterfly magic, Rose frame, Creative hands, Flower baby, Magic place, Teddy day, Magic petal, Red roses, Magic elephant were a big hit among the users.

Abhishek, a small shop owner said, “A lot of videos that I downloaded and shared myself during Holi and other recent festivals came from MV Master. The localized templates helped me create more colorful and exciting videos for my profile.”