Performax by Reliance Trends powers John Abraham’s Northeast United FC for 2nd successive year
Northeast United, Indian Super League football Club representing all 8 states of North-East India (Assam, Nagaland, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Tripura and Mizoram) is owned by JA Football Pvt Ltd Bollywood and actor John Abraham.
As part of the partnership, Performax will exclusively retail the official Fan & Player merchandise at all its Reliance Trends stores in the Northeast and a few other parts in the country.
Reliance Trends has over the years emerged with a strong distribution footprint in North East with over 15 stores spread across Assam, Meghalaya, Tripura and its recently launched store in Itanagar, Arunachal Pradesh.
Akhilesh Prasad, CEO of Reliance Trends which owns Performax, speaking on the occasion said, “We are extremely proud to continue with our association with Northeast United FC and John Abraham. ISL is a great initiative to build soccer in the country and India is loving it. Crowds are thronging stadiums or are glued on their TV screens cheering on their teams. Northeast has always been very passionate about Soccer and hence it’s a privilege to associate with NorthEast United team. In John Abraham, we see the same passion and drive that fuels our love for soccer.”
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