Matrix India digitally training hairdressers and salon technicians in safety and sanitization protocols

The COVID-19 pandemic has spared no industry in its wake, including  the salon and hair dresser community, which currently employs over 63 lakh technicians across the country, according to reports.

According to the company, as part of the global L’Oreal commitment of one million euros in solidarity and assistance to society, Matrix India (Professional Products Division at L’Oreal) has been offering their support for this community and for consumers through a number of initiatives.

So far, 18,000 hairdressers have been virtually trained by Matrix India on safety and sanitization protocols to be adopted that minimize contact between the hairdresser and consumer.

Also the company said that through tele-retailing and virtual client consultations, they have been providing correct diagnosis and products to consumers.

Matrix India said that through contactless delivery of essential hair care products through delivery platforms (such as Dunzo, Swiggy Genie) and independent salons, consumers can now get their favourite professional home care products (shampoo, conditioner care and serums) delivered at their doorstep, in a timely manner.

D. P. Sharma, Director, Professional Products Division - L’Oreal India said, “Empowering and supporting the hair dresser community in these challenging times is essential to uplift the morale of salon owners and to gradually revive business. These initiatives only unlock and re-affirm the vast potential we have always seen in our salon partners. Enabling them will in turn assist our consumers to safely access essential products until their next salon visit.”

This initiative is in addition to a comprehensive ‘back-to-business’ safety guide provided to all salon partners, to help the community adapt to the changing times, the company said in its release.

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