Include literature in CSR initiatives: cultural activist Sundeep Bhutoria writes to PM Modi

Sharing the letter on his X handle, Kolkata-based Bhutoria wrote: "Mr@sundeepbhutoria appealed to the Hon’ble PM of India for corporate financial support 4 art & artists. CSR initiatives often overlook art, culture & lit due to challenges in identifying beneficiaries. Many cultural torchbearers struggle & need platforms & opportunities 2 thrive."

In his letter addressed to the PM, who returned to power for the third straight term in the Centre, Bhutoria said: "Access to Corporate Social Responsibility (CSR) funding will be the lifeblood for India’s artistic and cultural renaissance, under your inspirational leadership."

He said as a Trustee of the Kolkata-based non-governmental organisation Prabha Khaitan Foundation, he has supported the efforts of writers, musicians, dancers and other craftspersons in promoting their practice.

"We work across the country for the sustenance and spread of Indian culture and heritage through performance and discussion. We also provide books to educational institutions in rural and semi-urban areas. Most of our events are held in Tier B and C cities, where availability of books is restricted and many readers can’t afford to buy new books," he said.

Bhutoria said without financial support from the corporate sector such events by foundations will be impossible to conduct regularly.

"For this, it is my humble request that our corporations be encouraged to earmark some of their CSR funds for artistic and cultural endeavours for our country. We request // the concerned ministry also include literature in CSR initiatives for promoting the diverse languages of our country," he said.

Art personalities support the cause

Appreciating Bhutoria for writing the letter to the PM, actress Nandita Das wrote on X: " Thank you @sundeepbhutoria for taking the initiative to speak for the art and craft communities that really struggle for sustenance. Preservation and conservation of art, craft, handloom that is fast vanishing is super important. Hope it becomes part of the CSR funds. Thank you!"

Grammy winning Indian musician Ricky Kej sharing the appeal posted: "This is a fantastic initiative & appeal by my dear friend @sundeepbhutoria. CSR initiatives need to include art, culture & literature. As we all know, this is our soft power and our might! I hope this gets enough support. Please retweet."