Godrej Archives launches 'Artist in Residence' program persuading artists' world over to create Tech Art
To flag this initiative off, Godrej collaborated with Jeremy Mayer, world’s only known typewriter sculptor to reimagine the last batch of typewriters that were manufactured by Godrej in 2009.
On the occasion, Navroze Godrej, Executive Director, Strategy & Innovation, Godrej & Boyce said, “The typewriter has always intrigued me for being one of the earliest design led technology that India has witnessed. Beginning from locks, refrigerators, vegetable oil soaps to typewriters, I believe Godrej has always been shaping the future with design and innovation being the key drivers. Art continues to be one of mediums through which we showcase our passion for design and innovation and hence Godrej Archives has collaborated with Jeremy for not only celebrating the 54 years journey of manufacturing typewriters but also to inspire and nurture imaginative thinking that drive innovation and develop futuristic technology.”
In the year 2009, Godrej made the last manual typewriter that that was sent to the Godrej Archives. This marked the end of manual typewriters. The last batch of Arabic typewriters manufactured at Godrej was not introduced in the market and the machines remained on the campus as a silent reminder of a bygone era. This masterpiece by Godrej and Jeremy serves as a tribute to that golden era of typewriters.
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