All my walls are powdery and leaking. Is roof waterproofing the solution?
Vinod’s journey began with excitement. His house, located in a bustling part of the city, seemed perfect for tenants. But there was a catch—the walls of the bathroom and adjoining rooms told another story. Black mould crept along the tiles, the paint flaked off in patches, and a musty odour persisted. The culprit? Years of neglect in roof waterproofing and the absence of any proper water proofing treatment on terrace areas.
Every time prospective tenants walked in, their eyes darted to the unsightly stains on the walls. Conversations about rent ended with suggestions that the price was too steep for a place in such a state. Worse, friends and family began to question why Vinod hadn’t addressed the growing menace of water leakage from the wall.
Feeling defeated and uncertain of what to do, Vinod tried cheap quick fixes like repainting and using anti-fungal sprays. Nothing lasted beyond a few weeks; the black mould and damp seepage always returned.
The Moment of Truth
The turning point came when a buyer, after an otherwise promising negotiation, bluntly said, “No one will pay your price if they know the paint peels and water oozes through the walls.” Vinod realized that his house, without intervention, would keep losing value. He needed a solution for water leakage from wall that was permanent, not just cosmetic.
What Actually Changed
Frustrated, Vinod shared his predicament with his friend Ravi. Ravi, who had faced similar issues, revealed his secret: Birla White Seep Guard for horizontal surfaces. Vinod learned that, unlike paint or basic sealants, this was a specialized, white cementitious, elastomeric coating designed for waterproofing and heat reflection on concrete and cementitious surfaces—ideal for bathrooms, terraces, and roofs.
Skeptical but desperate, Vinod decided to give it a try.
The Transformation: Step by Step
1. Preparation is Everything
Vinod started by clearing away all loose paint, dirt, and algae from the bathroom walls using a wire brush. He filled cracks smaller than 3mm with a crack filler and repaired damaged portions with a polymer cement modified mortar as advised—addressing structural causes, not just symptoms.
2. Seep Guard Application
Following the steps precisely, Vinod prepared the surface thoroughly, mixed the Seep Guard powder with clean water, and applied a priming coat first. This was followed by two crosswise coats at 4–6-hour intervals. The process was straightforward, and there was no strong chemical smell, making it safe to apply even in enclosed spaces.
3. Instant Results
Within days, the transformation was evident. The bathroom walls now sported a smooth, clean white surface with no signs of damp creeping back. Mould didn’t make a comeback—no more peeling paint or strange odours.
What sold Vinod on Seep Guard wasn’t just the immediate results but the science and reassurance behind it. The product’s crack bridging property meant the coating stretched and moved with the wall, covering up even hairline cracks that let in moisture. Its anti-efflorescence capability kept those ugly, chalky white deposits from forming, ensuring the surface looked pristine longer.leaflet-horizontal-surfaces-1.pdf
Why Seep Guard Changed the Game

Vinod discovered several additional advantages that made him a true advocate:
· Exceptional Waterproofing: Protects against water pressure up to 7 bars, blocking both surface and subsurface seepage.leaflet-horizontal-surfaces-1.pdf
· Strong Adhesion: Bonds tightly with concrete and cementitious surfaces, ensuring lasting protection.leaflet-horizontal-surfaces-1.pdf
· Long-Lasting Durability: Designed to withstand the stresses of thermal expansion and contraction so it doesn’t crack with temperature changes.leaflet-horizontal-surfaces-1.pdf
· UV and Heat Reflective: The white coat reflects sunlight, cutting down indoor temperatures by 6-8°C on the terrace.leaflet-horizontal-surfaces-1.pdf
· Eco-friendly and Safe: Zero VOCs and resistant to algae and fungi, providing a healthier indoor environment.leaflet-horizontal-surfaces-1.pdf
As a bonus, the product provided an 8-year waterproofing warranty, giving Vinod confidence to face any question from future tenants or buyers.
The White Cement Advantage
Birla White Seep Guard for horizontal and vertical surfaces stands apart because it combines cutting-edge waterproofing with the remarkable strengths of white cement technology. This innovative solution offers superior adhesion, seamlessly bonding with plaster to create a durable, long-lasting finish that won’t peel or flake away like standard acrylic waterproofing.
The New Beginning: No More Cover-Ups
For Vinod, the restoration was more than just cosmetic. Gone were the recurring expenses and the embarrassment of “explaining away” unsightly stains. No more last-minute paint jobs before guest visits.
He learned that permanent relief from seepage and black mould isn’t about hiding the symptoms—it’s about choosing the right water proofing treatment technology. The journey from despair to confidence was surprisingly within reach, all thanks to practical advice from a friend and a reliable product.
The value of his property didn’t just recover—it grew, backed by honest maintenance and visible results.
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