Support Elders: A new destination for elderly people

The company, which started its journey two years back, provides expert-verified customised geriatric care solutions by leveraging technology and their team of trained, ex-army professionals.

Speaking about the organisation, co-founder Apratim Chattopadhyay said: “I was looking for an organisation that can provide comprehensive speciality care to elders and parents.”

The organisation already has over 100 memebers.

The organisation carries out joint operation with Woodlands Hospital, Kolkata to provide the medical facilities to its members and also has tie-ups with other hospitals like Belle Vue Clinic and AMRI.

The Silver Circle, which is a joint initiative of Support Elders and Calcutta Metropolitan Institute, brings the concept of U3A (University of the Third Age) where retired and semi-retired people can come together to share their skills and experiences.

Chattopadhay,CEO of the organisation, said: “U3A provides life-long learning. Our members learn different instruments and then they can carry it out as their hobby.”

Support Elders provides a smart watch to all its members with geo-location tracker, voice communication device and alert button to rescue them in an emergency situation.

The organisation aims to open its services outside the city in the near future.

“We are mainly targeting the tier 1 and tier 2 cities to expand our organisation and that will be decided in the next fiscal year,” the CEO said.

The cost of the integrated services provided by Support Elders is currently Rs 2,000 rupees (excluding tax) per month per head.

(Reporting by Souvik Ghosh)