Project Baala | Menstrual Hygiene Awareness
'Project Baala' partners with mountaineer Nitish Singh, accelerates awareness on menstrual hygiene
New Delhi/IBNS: 'Project Baala' has partnered with Nitish Singh, a 24-year-old mountaineer, who recently hoisted the tricolour on Mount Elbrus, to address the lack of sanitary hygiene awareness among women.
In India, only 12.1 crore out of 33.6 crore menstruating women use sanitary napkins, according to the National Family Health Survey.
Nitish, after learning about the difficulties that his subcontinent's women face during menstruation, took the initiative of distributing more than 5,642 sustainable 'Baala' sanitary pads to mushroom awareness around hygiene and menstrual health.
Nitish Singh said, “I am delighted to be a part of an initiative which is working towards breaking the taboo around menstruation. I believe the cause is imminent and it needs to be addressed by all both men and women. I will continue to support Project Baala in their objective of bringing better health and hygiene facilities to the doorstep of every woman.”
The impact-oriented project has recently devised a new approach to continue their work that entails digital access to menstrual awareness by utilising 'Project Baala's' social media channels and the mobile app, Baala Boss, provided in addition to a digital library with resources catering to menstrual health, available both in Hindi and English.
Aradhana Rai Gupta, Co-founder, Baala said, “We are thankful to Nitish for his support in facilitating the distribution of eco-friendly and reusable sanitary pads to the needy women of India.
"The current situation highlights that it is essential that men should participate equally to make a difference and create awareness on menstrual hygiene.
"We sincerely believe that this will cater to an ever-emerging need of creating awareness among the society at large about menstrual hygiene and bring about a positive change."
The project also aims at working with different textile scientists and manufacturers to create a pad that can be used even in drought-stricken areas, eliminating the use of water, which can last for a longer time.
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