Titan Eyeplus unveils an exciting new brand identity

The brand has also launched a new retail identity that aims to rejuvenate one’s experience of retail in the eyewear category. 

The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

Speaking at the launch Ronnie Talati – CEO, Eyewear division, Titan Company Limited said, “As a leader in the eyewear category, at Titan Eyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”

The new identity is designed by Michael Foley – Founder, Foley Designs, who had earlier made his mark with stunning, contemporary designs that gave Titan Company Limited (erstwhile Titan Industries Limited) an aesthetic makeover. Speaking of the thought behind the new design he said, “It has been exciting to be a part of this journey that Titan Eyeplus has embarked upon. The new identity will revolutionize the way consumers experience retail in the eyewear category. ”