Tata Motors plans to set up dedicated sales network for EV this fiscal
Mumbai: Tata Motors is preparing to establish a dedicated sales network specifically for its electric passenger vehicles within the current fiscal year, media reports said.
This move aims to offer a unique and customized experience for customers opting for environmentally-friendly models, a top executive of the company said.
The Mumbai-based automotive giant, which recently introduced updated versions of its Nexon EV and Nexon with an internal combustion engine, also disclosed intentions to conduct trial runs of new showrooms in specific cities experiencing a surge in electric vehicle demand.
"Given that we have different customer requirements and a growing portfolio of EVs, we'll have to separate them (sales outlets for EVs and ICE)," explained Tata Motors Passenger Vehicles Managing Director, Shailesh Chandra.
Tata Motors is planning to allocate around $2 billion for investments in battery-powered vehicles by 2027. Additionally, the company is strengthening its domestic electric vehicle supply chain by constructing a battery manufacturing plant in Gujarat.
Furthermore, Tata Motors foresees a continued decrease in diesel car sales, especially with the upcoming implementation of Bharat Stage 7 emissions regulations.
“We felt the need to create a different brand philosophy and personality for EVs. We will start going for exclusive EV dealerships in the coming quarters," Shailesh Chandra said.
Tata Motors currently holds over 80 percent of India's electric car market share, which, though small, is experiencing growth.
It faces competition from China's MG Motor and domestic company Mahindra & Mahindra. Tesla is also considering establishing a factory in India and is in discussions with the government to produce a $24,000 car.
Electric vehicles accounted for approximately 2 percent of the total car sales in India, which reached 3.9 million in the last fiscal year. The government aims to raise this figure to 30 percent by 2030.
Tata Motors, headquartered in Mumbai, has outlined plans to introduce 10 electric cars in its lineup within the next 3-4 years, with electric vehicles constituting 25 percent of its overall car sales by 2025.
Managing Director Shailesh Chandra expressed confidence in the company's ability to meet these targets, including the goal of selling around 100,000 EVs in the current fiscal year.
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