Royal Sundaram launches 'Lifeline' for Standard Chartered Bank customers
Royal Sundaram will leverage its partnership to offer the highly customisable Lifeline suite of health insurance plans complemented with global benchmarks of customer service and exhaustive product knowledge to the corporate and retail customers of the bank.
Commenting on the tie-up, M.S. Sreedhar, Managing Director, Royal Sundaram General Insurance Co. Limited said, “Lifeline’s suite of health insurance plans has witnessed heartening response from our customers ever since its launch. With the unique offerings and the customisation options, we have successfully established our brand proposition among well established and aspiring customer segments.”
“We have a long standing relationship with Standard Chartered Bank, spanning almost 15 years largely due to synergies in our vision and commitment. We both believe in providing value to our customers by understanding their needs and risk profile and providing innovative, cost effective, customised solutions to ensure total customer satisfaction. I am sure our portfolio, now strengthened with the addition of Lifeline, will help us together take the partnership to the next level and script yet another winning story,” he added.
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