December 23, 2025 02:20 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Bangladesh on edge: Student leader shot as pre-poll violence deepens after Hadi killing | Historic deal sealed: India, New Zealand sign landmark Free Trade Agreement in record time | Supreme court snubs urgent plea to stop PMO’s chadar offering at Ajmer Sharif | Emergency landing drama: Air India flight heads back to Delhi after engine malfunction! | PM Modi slams ‘cut and commission’ TMC in virtual Taherpur address | US launches Operation Hawkeye Strike in Syria targeting ISIS after Americans killed | Horror on tracks: Rajdhani Express ploughs into elephant herd, eight killed in Assam | Horror in Bangladesh: Hindu man lynched and set on fire amid violent protests | Bangladesh in flames: Student leader Sharif Osman Hadi's death triggers massive protests, media offices torched | Chaos in Dhaka! Protesters assault New Age Editor, burn down newspaper offices amid deadly unrest

Ripple Fragrances consolidates its position in air car market

| | May 24, 2016, at 03:22 am
#Ripple Fragrances # position # air car market # room fresheners
Kolkata, May 23 (IBNS): Ripple Fragrances the spatial fragrance division of NR Group (makers of Cycle Pure Agarbathies), on Monday announced its plans to strengthen its position in the air care market.
As part of the reinforcement strategy Ripple Fragrances has reintroduced it’s all new functional air care brand Lia. It will take on the air care market with an all new design, packaging and brand proposition.
 
The new brand expression is centered on the theme “Magic of Fragrance” and the new packaging has been designed by celebrated designer Neil Foley.  
 
Speaking about the strengthening its position, Kiran Ranga, Managing Director, Ripple Fragrances said, “At Ripple we have a legacy of creating strong fragrance brands. Our flagship brand IRIS is a market leader in feel good home fragrance category. The revamp and re-launch of Lia is a natural progression to replicate the success in the functional air care market.”
 
“The preferences of Indian customers are changing at a very fast pace. They are looking for superior products that enhance their lifestyle. We are confident that the all new Lia will satiate our customers’ quest for superior air care products," added Ranga.
 
The occasion was also marked by the introduction of Lia’s new range of room fresheners in fragrances of Lavender, Jasmine, Chandanam, Rose and Sea Shore. 
 

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Images
Nirmala Sitharaman presents Budget 2025
Nirmala Sitharaman presents Budget 2025 Feb 01, 2025, at 03:41 pm
Veedol signs former Indian skipper Sourav Ganguly as brand ambassador
Veedol signs former Indian skipper Sourav Ganguly as brand ambassador Jun 29, 2024, at 06:38 am
In Images: Glimpses from Bengali film Fatafati's premiere
In Images: Glimpses from Bengali film Fatafati's premiere May 13, 2023, at 08:39 pm
Related Videos
RBI announces repo rate cut Jun 06, 2025, at 10:51 am
FM Nirmala Sitharaman presents Budget 2025 Feb 01, 2025, at 03:45 pm
Nirmala Sitharaman on Budget 2024 Jul 23, 2024, at 09:30 pm