Record-breaking festive boom: Bajaj Finance sees 27% jump in loan demand

The rise in consumption credit, represented by loans for consumer goods, reflects the positive outcome of the government’s next-generation GST reforms and changes in personal income tax, aimed at increasing consumers’ purchasing power.

Bajaj Finance disbursed approximately 63 lakh loans from September 22 to October 26, 2025.

During this period, the company acquired 23 lakh new customers, of which 52% were new-to-credit, thus significantly advancing financial inclusion.

Sanjiv Bajaj, Chairman, Bajaj Finance, said, “The government’s next generation GST reforms and personal income tax changes have given a fresh push to India’s consumption-led growth story. By making everyday products more affordable, these measures have empowered millions of middle and lower-income families to spend with confidence during the festive season. The positive impact is not only evidenced in the 27% higher disbursement of consumption loans, but also a premiumization trend with consumers shifting to higher-quality products for better lifestyles.”

“Over half of our new customers during this festive season are new-to-credit, taking their first loan from the formal financial system. With Bajaj Finance’s digital platforms and on-ground presence at 239,000 active distribution points across 4,200 locations Pan-India, we continue to deepen financial inclusion and power the rise of the Indian consumer,” he added.

Lower GST for televisions (TVs) and air-conditioners have helped consumers to reduce their average ticket size of loans by 6%, whilst enabling them to upgrade to higher-end products. Consumer financing for TVs saw a clear premiumization trend with loans for 40-inchs and above screens accounting for 71% of the total TVs financed by the company as compared to 67% last year.

As a diversified, tech-driven non-bank, Bajaj Finance is focused on continuous innovation to expand access to credit and transform experiences for consumers and businesses. A leading provider of consumer finance, it has a significant presence in financing of mobile phones, consumer electronics, home appliances, furniture, rooftop solar panels and many more consumption-led categories.

Bajaj Finance serves a customer franchise of 110 million through its digital platforms and on-ground distribution points. For enhanced transparency, it provides customers Key Fact Statements as part of loan agreements in 19 languages. The Bajaj Finserv App, with net installs of 75.1 million as on June 30, 2025, offers seamless experiences and faster access to credit, deposits, insurance and investments.