Networkplay announces partnership with Tradedoubler
The partnership will provide advertisers and publishers in India with a market-leading tracking solution that spans a range of products and devices, including mobile.
This opens up new opportunities within the rapidly developing mobile performance marketing eco-system, Networkplay noted.
Networkplay said that the customers will also be able to track the online redemption of offline promotions with an enhanced coupon tracking system.
And for publishers, the automated feed delivery system will ease the process of integrating products matching their user’s interests.
Sajal Gupta, Director Networkplay, said, "Our partnership with Tradedoubler will enable us to offer market-leading technology solutions to Indian retailers seeking to maximise online revenue generation."
Commenting on their partnership with Networkplay, NickMorris, Head of Technology, Tradedoubler said, "We believe our market-leading technology, coupled with Networkplay's experience and leverage in the area of online marketing is the perfect combination to drive growth in a fast-pacedperformance market like India."
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