October 19, 2026 04:03 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
'Internet access a fundamental right for children': SC rejects age-based 'blanket' ban | 'We will fight our own government': RG Kar victim's father threatens fresh protest after Sandip Ghosh gets bail | RG Kar shocker: Sandip Ghosh gets bail as only 7 of 147 witnesses examined, junior doctor blasts CBI | Trump waives Russia-related sanctions | 'How dare Elon Musk?' Owaisi defends Modi after billionaire's 'real boss' jibe at Ambani | 'B****y S***': IAS officer's abuse of female colleague during virtual J&K meeting sparks row | Aamir Khan’s nephew Imran Khan asked to leave India by Oct 28 after joining anti-CEC protest | ‘Their crime? Demanding justice’: Rahul Gandhi slams 4 AM detention of Ankita Bhandari’s parents | ‘Bangladesh showed us the way’: Neha Bora’s remarks spark BJP attack on Rahul Gandhi | Chingrighata flyover skid scare: Bikes fall, anti-skid blocks installed overnight as Bengal Minister Agnimitra Paul faces criticism

Mobiwik launches Mobimon Go campaign

| | Aug 11, 2016, at 07:36 pm
Gurugram, Aug 11 (IBNS): Inspired by the success of the enormously popular Pokemon Go game, Mobimon Go campaign aims to encourage cashless transactions at offline stores using an in-app feature.

Just like Pokemon Go, users of MobiKwik can see stores nearby right in the app and when they transact at these stores they stand to get cashbacks and goodies for the same.

Users need to locate the stores by walking around just like Pokemon Go.

Once they Pay via MobiKwik at a store, they need to give a missed call to register that they’ve crossed a level.

There are 7 levels to cross in which one of them also asks users to go on social media & upload their selfies.

Top users of the feature stand a chance to win awards based on the number of transactions done by them in a certain period of time.

The highest spender in Mobimon Go, which will run through the entire month of August, will win a Xiaomi Note 3 32GB Smartphone.

Mobimon Go is India's first campaign by any major brand around Pokemon Go.

Speaking on the success of the campaign Akash Gupta, GM - Marketing at MobiKwik said, "Pokemon Go is an intensely popular game in our demographic, it’s like an addiction for many. Looking at the internal & external euphoria around it, we developed Mobimon Go in house to capitalise on this mass trend and in turn also encourage users to transact with e-cash. I’ve got feedback from users that this is a path breaking concept, something that no other wallet has done, people are loving it."

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.