MG Motor India forays into Punjab with strong footprint

MG Motor’s global vehicles are currently on display at Elante Mall till Jan 13, enabling prospective customers to witness its global product technology, quality and features.

Marking its presence into “The City Beautiful”, the company has already selected its dealer partner for the region.

With an overall plan to operate 100 sales and service touch points nationally ahead of the HECTOR’s launch, MG’s first showroom in Elante Mall, Chandigarh, will be operational by May 2019.

As far as the Punjab market is concerned, its showrooms will come up in the cities of Jalandhar, Ludhiana and Amritsar by the same timeframe.

“Chandigarh is among our top target markets and forms a crucial part of our 10-city tour across India where we are displaying MG Motor’s Global Vehicles to demonstrate our product technology, quality & features till February. Through the product showcase, we aim to demonstrate the fundamental product and technological strengths offered by the MG brand globally. In Punjab, which forms nearly 2% of the country’s passenger vehicle market, we aim to be a sizeable player in the premium SUV segment, as spacious SUVs with tall stance are preferred by customers here,” said P Balendran, Executive Director, MG Motor India.

“We are happy to have partnered with Sumit Passi, one of the most prominent dealer partners in the automotive fraternity in the Chandigarh/Punjab region as well as North India. He is known for his vast experience of handling automotive dealerships across many established automotive brands in premium categories. We are confident that under his guidance and leadership, we will be able to establish a strong footing in Chandigarh,” Balendran added.